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97th Macy’s Thanksgiving Day Parade Is Highest-Rated of All-Time

97th Macy’s Thanksgiving Day Parade Is Highest-Rated of All-Time

The annual event floated to an all-time high, attracting over 28 million viewers over all platforms.

97th Macy’s Thanksgiving Day Parade Is Highest-Rated of All-Time

As if more proof was needed that people love a good Turkey Day parade!

Including all platforms, Thursday’s 97th Macy’s Thanksgiving Day Parade attracted over 28 million viewers, making it the highest-rated to date. And the annual New York City event’s live-linear telecast on NBC alone was watched by more than 22 million, the most of any entertainment program in 2023.

The Thanksgiving Day Parade featured plenty of highlights, including a performance from Cher, a special appearance from Beyoncé , and a viral moment from the One Piece float . In its parade debut, the balloon for Monkey D. Luffy, the manga series’ protagonist, hit a tree, causing Luffy’s signature hat to deflate.

View post on TwitterNot to be outdone, the 22nd annual National Dog Show also posted big numbers for NBC and Peacock with almost 12 million viewers. Count that as just another victory for the 2023 winner, Stache the Sealyham Terrier .

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