- FTX plans to reward users with Bitcoin, whose amount depends on what time its Super Bowl ad will run
- CEO Sam Bankman-Fried has previously said that the advertisement stage doesn’t get any bigger than the Super Bowl.
Bahamian-based cryptocurrency exchange FTX has told users that it will be giving away free Bitcoin alongside the airing of an advertisement during the upcoming Super Bowl LVI on February 13.
Time is money, literally, since even though FTX has not said the exact amount that is out for grabs. The exchange has told the community that the winners would take home the same number of Bitcoin as the time the ad runs. Say the ad airs at 9:02 pm EST; FTX rewards 9.02 Bitcoin.
“We’re giving some Bitcoin away! How much? $1 million worth? $1.5 million worth? We don’t actually know yet. The later our Big Game ad airs, the more Bitcoin you can win. See you Sunday!” the tweet from the exchange read.
To qualify as eligible, users must first follow FTX’s official Twitter account.
When the ad runs, FTX shall post and pin it on this account and participants are required to retweet the pinned post on the account’s timeline between that time and 11.59 pm EST. Four winners shall then be selected and contacted via direct message on Twitter.
The Super Bowl ad shall run during the second half of the game and could reach last year’s 96 million-large TV viewership audience. Also, in the lead up to the game, FTX will run teasers on its social media platforms throughout the week.
Though the exchange has, so far, not yet said how much it spent acquiring the spot, it is reported that NBC is charging $6.5 million for a 30 seconds ad snippet.
Crypto wants the biggest stages
When FTX first announced the purchase of ad-time during this sporting event back in October, the CEO and founder Sam Bankman-Fried, SBF, insisted that the Super Bowl was the biggest platform to get the exchange’s message to the mainstream audience. He also noted that sports fans were more likely to be crypto literate than non-fans.
“Sports fans are 2x more likely to know about crypto than non-sports fans. Avid sports fans are nearly 3x as likely,” SBF said.
The 56th Super Bowl set for this Sunday shall see a showdown between the Cincinnati Bengals and the Los Angeles Rams, but this won’t be the only faceoff.
FTX shall be joined by fellow crypto exchange Crypto.com which announced purchasing ad space on the game just a few days after the former did. As firms dealing in crypto seek to expand mainstream adoption, we may well expect to see even larger investments into enhancing recognition in the future.